Genvid Technologies is ready for round two.
After closing a $27 million Series B in November, Genvid decided to reopen the funding round and raise an additional $6 million. The company announced the new funds on Tuesday. This brings its Series B funding to $33 million and total funding raised to $53 million.
Genvid has created a software development kit (SDK) for video game developers to build games around interactive streaming. Game developers can use Genvid’s SDK to add certain features — like Twitch streaming integration, a built-in spectator experience or monetization through personalized ads — to their games.
Samsung Ventures, Huya and NTT DOCOMO Ventures all participated in the funding round. Genvid’s CEO Jacob Navok believes these investors will push the company’s vision to the next level.
“Samsung Ventures represents an opportunity to bring interactive streaming to TVs connected to mobile phones, while Huya will dramatically extend our reach in China and firmly establish Genvid as the ‘write-once, deploy everywhere’ solution for rich, synchronized interactivity,” Navok said in a statement. “Lastly, we’ve already partnered with NTT DOCOMO on their 5G showcase at the 2019 Tokyo Game Show, and this investment is a reflection of our mutual desire to advance livestreaming capabilities via 5G initiatives.”
Genvid believes this investment will help the company expand its business further into China, where there’s a big demand for video game streaming.
The company also announced that it is appointing Jt Gleason, the former head of developer relations at Twitch, to its advisory board.
