The New York Times just announced its acquisition of Audm, a New York-based startup that uses narrators to transform long-form journalism into audio form.
Audm provides this service through its subscription-based app, where users are able to listen to stories from acclaimed publications like The Atlantic, Wired and Vanity Fair. The Times says that Audm will continue narrating stories from these publications, but the acquisition means that a lot more Times content will be turned into audio.
Fans of Michael Barbaro and The Daily can tell you that the New York Times has been dipping its feet in the world of audio content for quite some time. But this move by the newspaper proves that it’s pushing further into the space.
Some of the newspaper’s stories are already available in audio form through Audm; these can be found on the Times website or in the Audm app.
Additionally, co-founders of Audm, Ryan Wegner and Christian Brink, as well as the rest of the Audm team, will be joining the Times Company.
The New York Times didn’t disclose any financial specifics about the acquisition.
