The Big To Do: Here’s What a Product Manager at SquareFoot Does All Day

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Written by Brendan Meyer
Published on Feb. 22, 2021
The Big To Do: Here’s What a Product Manager at SquareFoot Does All Day

Haley Walker, product manager at SquareFoot, talked us through her to-do list, sharing the task she most loves and why. 

Where she works: SquareFoot is a commercial real estate company that helps businesses solve their office space needs. It provides access to inventory, brokerage services, flexible space offerings and lease consultations on an online platform that features over 300,000 office listings.

 

On her to-do list:

  • Follow up with the research department to ensure the newly-released updates to their tooling and technology are working as expected and that it meets all of their needs

  • Review the proposed design flow for the next project in our product backlog

  • Revamp the product presentations given during new-hire onboarding to reflect the latest information 

  • Attend one-on-one meetings with representatives from each department to identify potential areas of improvement that the product team can drive

 

FILLING SPACE

SquareFoot operates PivotDesk, which assists companies with renting out unused workspace in their offices to other businesses.

 

Which task is most exciting to her: One of the reasons I love working cross-functionally is that having more conversations can often be the start of new innovations. Near the end of 2020, we launched Public Surveys, a revamped part of our ongoing email flow with clients. We developed and introduced it to get more people in our pipeline to view listings that our brokers send. The entire project, from ideation through execution, was a great example of analytical and collaborative cross-departmental problem-solving, and it led to some immediate results.


Impact of the task: Sometimes, in the race to get something out the door, there’s a tendency to sit back afterward and neglect the follow-through. But analyzing the results is vital for us to learn and improve. When we see a strong impact, as we did with Public Surveys, we want to communicate the results to the team who worked on the project as well as everyone else at the company. That means that, not only have we done right by our clients, but we can also celebrate our fellow employees.

 

MEET MORE TECH PROS IN #THETECHLIFE SERIESTHE ITEMS THAT KIM MICHELSON, CO-FOUNDER OF HONEST GAME, NEEDS TO LEAD

Responses edited for length and clarity. Photography provided by companies listed, unless otherwise noted.

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