Marketing platform Bluefish AI recently pulled in $43 million in a Series B round of financing co-led by Threshold Ventures and NEA. The company has raised $68 million to date for its platform that helps enterprises leverage AI-powered discovery to gain competitive advantages.
Bluefish serves brands like Adidas, American Express and Ulta Beauty by providing an agentic solution that grants them visibility into how AI systems, including ChatGPT and Google Gemini, portray their products to consumers. Its platform processes millions of AI prompts and responses each day, covering billions of users.
“To manage this critical new channel properly, enterprise brands are looking for agentic marketing technology partners with the same enterprise-grade sophistication that they expect across their existing marketing stack,” Alex Sherman, Bluefish CEO and co-founder, said in a statement. “From day one, Bluefish has focused exclusively on building the most comprehensive agentic marketing suite in the category, and it is becoming the enterprise tool in Fortune 500 marketers’ arsenal.”
