In today's saturated marketplace, creating a strong connection between brand and consumer is more crucial than ever. For a business, cutting through the noise and reaching intended audiences, however, is harder than ever.
Brands need to find new ways to garner attention, and with the help of the agencies listed below, can create breathtaking experiences that audiences can truly immerse themselves within. From full recreations of iconic television sets to AR/VR experiences transporting users to other worlds, these NYC experiential marketing agencies are pushing the boundaries of marketing every day.
Top Experiential Marketing Agencies in NYC
- EdgeDNA
- MKG Experiential Marketing
- Float4
- Fantasy
- DOMANI Studios
What they do: Fantasy uses human research and strategy to influence how it designs experiences for clients. Digital ecosystem, mobile and TV OS, voice-driven experiences and platform development is all within Fantasy’s wheelhouse. The agency houses offices in the US and London to take a versatile approach to each client's needs.
Clients include: Spotify, Twitter, Huawei, Netflix, UFC, LG, Ford, Facebook, EA, Google and UFC.
What they do: EdgeDNA utilizes emerging technologies to bring about experiences that create conversations about the agency's clients. Working with leading tech partners to interact across all digital consumer touchpoints, EdgeDNA specializes in producing augmented reality, chat and voice applications and technologically creative experiences to build new connections between brand and consumer.
Clients include: Mountain Dew, Absolut, Cambell’s IKEA, Goose Island, American Red Cross and Nike.
MKG's goal is to infuse human qualities like kindness, humor and intelligence into the activations it creates for its clients. Employing a full-suite of creative, strategy, design and production techniques, MKG creates large-scale, pop-up experience that are meant to stimulate all who immerse themselves within and leave consumers with a more sentimental impression of a brand.
Clients include: Google, Absolut, Shopbop, Fila, Miller-Lite, MTV, MLB, Delta and Audi.
What they do: A multidisciplinary studio that integrates digital experiences with physical spaces, Float4 seeks to redefine conventions. Float4 was born out of the video game industry and is comprised of the team of artists, coders, designers, writers and collaborators who developed the RealMotion platform that is used globally in experiential and digital projects.
Clients include: NBA, Cirque du Soleil, Verizon, Desjardins and Neilson.
What they do: Sense Marketing believes that the moment people meet a brand truly matters. The agency executes on that belief through its three core products: experiences, strategic campaigns and trials, producing everything from product sampling activations to ice cave raves. Sense aims to influence brand opinion through real-world interaction.
Clients include: eBay, Coors light, Nickelodeon, Glacéau Vitamin Water, The Economist and Guitar Hero Live.
What they do: Fusing creativity, innovation, strategy and craft lets Stink Studios solve its clients’ challenges with VR, film, animation, motion graphics, 3D/VFX, digital outdoor and sound design strategies. The studio takes a global approach to creative with offices in New York, Los Angeles, Paris, Shanghai, São Paolo and Berlin, plus a film-exclusive division called Stink Films.
Clients include: LGBT Community Center, adidas, Google, Honda, Ray-Ban, WeTransfer and Casper.
What they do: DOMANI Studios tailors its services around the intersection of creativity and experience, helping brands, startups and institutions identify opportunities and develop platforms that help them to better express themselves. Full strategy, marketing and social solutions are available for clients, as well as DOMANI’s fully interactive offerings like mobile platforms, kiosks, digital signage, content management systems and more.
Clients include: Papermate, Facebook, Fila, Westin and Ronald McDonald House.
What they do: CLY Communication Inc. combines a passion for lifestyle and luxury brands with a creative, 360-degree approach to branding and event production. The agency focuses on attention to detail with every activation, working hand-in-hand with clients to create a strategy that forms a stronger connection between consumers and the brands they admire.
Clients include: Coca-Cola, Omega, Glamour, Adobe, Longines, Samsung, Glashütte and Samsonite.
What they do: Creating real-life content inspired by human connection is where GRADIENT finds its expertise. The agency instigates moments of connection and lasting impact between clients and consumers, with core capabilities like experiential strategy, spatial design, event production and social amplification laying a foundation for memorable activations.
Clients include: Clinique, Air France, Dom Perignon, Paramount Pictures, Lexus, Universal and ZTE.
What they do: Factory 360 tries to create a meaningful shift in consumer behavior with every experience it creates. The agency believes in pushing clients’ boundaries into new territories, utilizing a variety of strategies to institute change like pop-up stores, brand activations, sampling experiences, mobile tours, guerrilla marketing, property creation and influencer marketing.
Clients include: Salesforce, Paypal, Linkedin, Bleacher Report, Lincoln, Hennessy, Samsung and ESPN.
What they do: Connecting artists, brands and fans has been the mission of MAC Presents since 2004. The agency works to combine the forces of beloved brands and artists, offering clients unique experiences like branded content, custom event creation, social/digital strategy, talent booking, experiential strategy and more.
Clients include: Barclays, adidas, Jeep, Nikon, Miller, Sony, Honda, Cracker Barrel and Southwest.
