Firsthand, a company that specializes in AI agent platforms for brands and publishers, has emerged from stealth mode. The company announced a successful Seed round led by Radical Ventures, an AI-focused investment firm.
Firsthand’s platform allows brands to create their own AI agents that engage in personalized conversations with consumers. This approach gives companies greater control over the branded content that appears in front of consumers, both on and off their digital properties.
Firsthand’s platform consists of two solutions. The first, Lakebed, is an AI rights and data management layer that gives content owners control over how artificial intelligence uses their content. The second is the company’s generative AI marketing agents, which use approved content to enable personalized one-on-one conversations with consumers.
