Anyone who’s watched “Black Mirror: Bandersnatch” on Netflix can tell you: Interactive video is cool — and that’s what adtech company Innovid has been working on since they launched in 2007.
Etsy, the Brooklyn-based online artisanal marketplace, is New York tech’s poster child. The company started as a virtual storefront for hipsters’ arts and crafts, and has since seen the largest VC-backed IPO to come out of New York City. Etsy has a $3.5B valuation to boot, defying the odds as a major player in tech’s ecommerce space.