“This company is poised for tremendous growth,” says Ergatta co-founder and CEO Tom Aulet. “This is a new category that we’ve created, and this funding is validation of that category.”
Resident operates on a unique marketing model. Rather than stick to formal titles, it follows a full-stack marketing method, wherein each team member has multiple roles, and as a result, a wide base of knowledge to draw from. Also known as “growth marketing,” the practice of having a team of well-rounded specialists has been a fixture in tech for years.
