People buy from people they know, like, trust, respect, and feel they can work with. Current customers and clients buy from you because of one or more of those personal qualities.
Potential customers and clients (unless they have no choice) will judge you on the same qualities before deciding to buy.
You can encourage them to buy for the first time, and to keep buying from you, if they know what to expect. They expect what your brand tells them to expect, and then, if you do it properly, that expectation gets reinforced.
The best way to leverage more leads is to consistently deliver on your brand’s promise. Let’s discuss that, so you are clear about how to do it, so you do leverage more leads.
Your Personal Brand
You know what you want your brand to be, and your marketplace knows what your brand means to them. Your brand is not a computer image or a logo or a great slogan; your brand is who you are, what you do, how you do it, and why you do it. Your marketplace believes that your brand reflects your purpose.
Be clear about your business’s purpose – because you are the face of your business – demonstrate it to as high a degree as you can, as often as you can, and as consistently as you can. That is what your marketplace sees, believes and expects.
How You Can Use Your Brand to Leverage More Leads
Because you are the face of your business, your personal brand should send the same message to your prospective customers and clients. If the public “you” reinforces and reflects the reason people buy what your business sells, then everyone will get that message. The result will be that they are more likely to be interested enough to look closer. After they look closer, they will buy.
Leads come from three main sources:
1. Referrals and recommendations by existing customers and clients.
2. People who respond to your marketing efforts, whether it’s outbound marketing, inbound marketing, or social media platforms.
3. People who spend time with you, and decide that you are likeable, can be trusted, or are worth respecting, so they check further.
They pay attention to your outbound marketing materials, they download your free reports or discount coupons, attend your seminars, and they follow you on Instagram. Because they liked you enough to look closer, they learn to trust and respect what you say and who you are. Then they decide to buy.
Align your personal brand with the reasons your marketplace buys what you sell. You will become a walking, talking advertisement, and, without actually trying, people will link you to your product and service. And they will want what you sell.
Learn more about creating and firmly establishing your personal brand in your marketplace. Click here to contact us so we can advise you on the best way to make the most of your personal brand.
Originally posted at www.handshakin.com.
