Smartly.io Closes $20M in Secondary Funding — Targets Growth in the U.S.

Written by Siiri Hakulinen
Published on Sep. 22, 2017

We're announcing an exciting new frontier for our company: we have received a $20 million investment by Highland Europe. 

After two years of profitability, we have pursued a secondary funding round to further fuel our US expansion as well as product development to ensure our customers will continue to enjoy the latest innovations in Facebook advertising. 

"We are now 150 people and we are scaling rapidly. Highland has experience listing companies in the U.S. They bring expertise in hiring and customer acquisition", says CEO & Founder Kristo Ovaska in an interview by TechCrunch.

“Also, we want to reward the team. It’s only fair to reward the team for the job they have done so far. At the same time, it also reduces the risk for European tech companies where you do an IPO way too early when it’s not necessary from a customer perspective or to build the company or product.”

Read more the investment on TechCrunch: Finnish Marketing Automation Startup Smartly.io Targets U.S. Growth After $20M Secondary Funding.

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