brightwheel Benefits Overview

Own Brightwheel’s demand generation function, including pipeline and revenue targets, budget, team leadership, channel strategy, and performance measurement. Diagnose and modernize the existing function, shift from MQL-based marketing to signal- and intent-based approaches, launch emerging channels, integrate AI and agentic tools into marketing workflows, and partner with Sales on funnel definitions, service levels, and conversion quality.

Leads complex, cross-functional go-to-market initiatives for Education and Curriculum products, spanning opportunity identification, positioning, channel strategy, sales enablement, launch, and performance measurement. Develops growth strategies and business cases using customer, market, and performance data; partners across Sales, Marketing, Finance, and Analytics; establishes metrics and scalable operating processes; and communicates recommendations to executives.

Own and improve financial models for acquisition and Education business lines, including headcount, sales productivity, compensation, forecasting, inventory, margins, and ARR. Build automated workflows with AI coding tools, validate data using SQL and Redshift, maintain self-service dashboards, and identify data quality or methodology issues. Partner cross-functionally with Analytics and other teams in a fast-moving environment.