Brilliant PR & Marketing Benefits Overview

Leads day-to-day client accounts and hands-on public relations programs for consumer, lifestyle, and CPG brands. Responsibilities include pitching national media, securing coverage, managing media relationships, writing press materials, coordinating interviews and events, overseeing awards submissions, mentoring junior staff, managing campaign timelines and budgets, and using AI and project-management tools to improve workflows and reporting.

Leads day-to-day client accounts and hands-on public relations efforts, including media pitching, press materials, earned media, influencer and affiliate outreach, awards programs, events, creative ideation, and campaign project management. Mentors junior staff, manages timelines and deliverables, maintains media relationships, monitors trends, and uses AI and technology to improve research, drafting, reporting, and workflows.

Executes public relations strategies for consumer brands through media and influencer outreach, pitch and press release development, trend monitoring, awards submissions, client communication, and campaign coordination. The role manages timelines across multiple accounts, supports events and activations, builds journalist relationships, and uses AI and project management tools to improve research, drafting, monitoring, reporting, and workflow efficiency.