Greater NYC Area
2 days ago
Develop, execute, and iterate on our SEO strategy and roadmap of initiatives to drive organic campaigns forward, increasing traffic, revenue, and visibility for Casper.com.
Develop our content marketing strategy and work with agency partners to expand our audience reach.
Develop organic video strategy that will drive engagement and site traffic from both Google search and YouTube.
Identify areas of opportunity where paid media dollars could drive additional high-quality traffic to Casper.com through promotion of content.
Maintain and optimize our blog infrastructure in Wordpress (or a CMS you might recommend).
Work closely with the digital product team to enhance and optimize site infrastructure, architecture & improve overall technical health of Casper.com.
Develop an SEO report highlighting progress of performance/KPIs on a weekly, monthly, and quarterly cadence.
Work cross-functionally with channel managers to develop cohesive strategies and create synergies across the organization.