“As television changes faster than ever before, the infrastructure that powers the future of TV is an important part of that evolution,” said James Rooke, president of Comcast Advertising. “And we play a critical role in enabling the industry to drive that change and help advertisers reach their audiences at scale. We bring together advertising technology at FreeWheel, media ad sales at Effectv and AudienceXpress, and the power of Comcast’s first-party data.”
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