Jobs at Crain Communications

The Account Executive drives GenomeWeb revenue through new business development, client relationship management, pipeline growth, and consultative sales. The role sells integrated digital, event, and custom content marketing solutions to life sciences and healthcare clients. Responsibilities include prospecting, creating tailored proposals, managing complex sales cycles, forecasting in CRM, identifying market opportunities, and collaborating internally to deliver campaigns.

Reports on how AI, digital platforms, and changing consumer behavior are reshaping marketing. Breaks news, develops original stories, produces investigative and explanatory journalism, analyzes data and documents, and translates complex technology developments for marketing professionals. Covers brand and agency technology adoption, AI search, major platforms, technology spending, measurement, privacy, workforce changes, and business consequences. Collaborates with editorial, audience, data, visual, and social teams across newsletters, events, reports, trackers, and other products.

Own the strategy, roadmap, and delivery of platforms and data products supporting audience intelligence, personalization, content operations, and business decision-making. Partner with engineering, data, editorial, and business teams to improve data quality, governance, workflows, recommendation systems, and AI-powered tools. Lead discovery through launch, define success metrics, conduct experimentation, and communicate product priorities and outcomes.

Plan and execute integrated B2B marketing campaigns across events, awards, subscriptions and partnerships. Develop strategy, messaging and creative briefs; manage campaigns across email, web, social, digital advertising and print; collaborate cross-functionally; analyze performance and optimize using marketing technology and analytics; improve processes through automation and AI-assisted tools.

Build and expand proprietary institutional mandate databases and survey datasets, design AI-assisted workflows to monitor unstructured sources, produce data products and analytical briefs, collaborate with editorial and technology teams, and surface trend signals and story leads for institutional investors and asset managers.

Lead and grow advertising and sponsorship revenue through strategic sales, client relationship management, team leadership, and cross-product collaboration. Represent the brand at events, travel to meet clients and offices, and work flexible hours to support business needs.