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Support marketing activities for Crain Communications across channels; assist with events, client interactions, and content coordination. Work location may be in-office, hybrid, or remote (subject to state eligibility). Role may require travel to events, irregular hours, and routine computer-based tasks including document preparation and reporting.
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Plan and execute integrated B2B marketing campaigns across events, awards, subscriptions and partnerships. Develop strategy, messaging and creative briefs; manage campaigns across email, web, social, digital advertising and print; collaborate cross-functionally; analyze performance and optimize using marketing technology and analytics; improve processes through automation and AI-assisted tools.
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Create and edit video and motion-graphics storytelling across web, mobile, and social. Collaborate with editors and stakeholders to design social-first content, motion graphics, interactive multimedia, and reusable templates. Maintain visual standards, implement accessibility and SEO best practices, support web publishing, manage multiple projects and deadlines, and stay current on emerging multimedia formats and tools.
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Build and expand proprietary institutional mandate databases and survey datasets, design AI-assisted workflows to monitor unstructured sources, produce data products and analytical briefs, collaborate with editorial and technology teams, and surface trend signals and story leads for institutional investors and asset managers.
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Lead and grow advertising and sponsorship revenue through strategic sales, client relationship management, team leadership, and cross-product collaboration. Represent the brand at events, travel to meet clients and offices, and work flexible hours to support business needs.
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The Digital Editor will refine stories, optimize content, collaborate with reporters, manage editorial schedules, and ensure adherence to style guidelines while leveraging data insights for improvements.
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The role involves driving membership growth for the CWS Council through consultative sales approaches, managing the sales cycle, and building relationships with enterprise organizations in the contingent workforce ecosystem.
