Darkroom Benefits Overview

Own new-business revenue and upsell/cross-sell for Retention Marketing (email, SMS, lifecycle) and Digital Products (AI-search/GEO, SEO, CRO, web builds). Source pipeline via partnerships, events, and targeted outreach; field and close inbound; run expansion meetings; maintain pipeline hygiene in HubSpot and Notion; represent Darkroom at industry events.

Owns content strategy, brand narrative, and creator marketing for Darkroom and Shadow. Develops funnel-driven content across LinkedIn, video, email, paid media, newsletters, webinars, press, and creator partnerships. Leads category positioning, creator sourcing and negotiations, editorial direction, campaign briefs, and performance measurement, with accountability for pipeline and conversions.

Own the technical CRM and lifecycle marketing program for a high-growth consumer technology client. Build event-triggered journeys, automations, segmentation, dynamic content, and cross-channel campaigns across email, SMS, push, and in-app. Manage ESP integrations, data feeds, deliverability, templates, QA, testing, reporting, and channel KPIs. Develop programs spanning lead capture, welcome, conversion, subscription activation, loyalty, repeat purchase, and win-back while troubleshooting platform and rendering issues.