Darkroom Benefits Overview

Lead organic social creative strategy for Instagram and TikTok, directing short-form video, community voice, and content systems. Brief and collaborate with designers, editors, and paid teams, use platform data and AI tools to iterate creatives, present to stakeholders, and scale high-volume content programs that drive audience and revenue growth.

Lead design of analytical models, metrics, and schemas that power an AI marketing orchestration layer. Translate marketer intuition into rigorous, production-ready metric models, partner with data engineering and AI teams to build pipelines and agent skills, and ensure metric accuracy for decisioning across paid and owned channels.

The role involves leading creative strategy for digital paid media on platforms like Meta and TikTok, focusing on performance metrics, creative diversity, and cross-team collaboration to enhance advertisement effectiveness.