Campaign Coordinator (II)
Greater NYC Area
3 weeks ago
Have a thorough understanding of Fluent’s business model & objectives - including all of our core businesses, products, and advertisers.
Familiarize him/ herself with production of new campaigns and speak high level to the onboarding process.
Troubleshoot campaign issues, such as tracking, revenue and other key metrics.
Strategize with Account Management on building roadmap for client, campaign and vertical growth.
Manage the launch of new campaigns, including strategy, targeting and optimization.
Support day-to-day tasks for the Account Manager teams in updating campaign targeting, scaling offers and identifying opportunities for growth.
Align performance metrics with individual, team and company wide goals.
Manage recurring reporting for campaign results and, evaluation of client KPIs.
Critically thinks of new creative concepts, implementation, tracking and measurement of campaign performance.
Collaborate with tech and design on building exciting and dynamic ad serving strategies.
Be a part of the strategic optimization process to maintain our rapidly growing media brand and associated inventory.
Identify trends, inefficiencies, and growth opportunities within your vertical.
Leads the technical aspects of projects being tested by working closely with tech, design and compliance teams.