Informa Benefits Overview

Lead Americas sales for the festival portfolio, owning strategy and revenue across sponsorship, exhibition, delegate acquisition and new streams. Build and coach a multi-location sales team, set targets, manage forecasting and pipeline, close complex high-value deals with C-suite buyers, collaborate cross-functionally on pricing and GTM, and provide market intelligence to grow revenue and retention.

Develop and execute attendee-focused product marketing strategies across multiple events, including value propositions, pricing, acquisition and retention initiatives. Use data and attendee analytics to optimize journeys, forecast revenue, measure KPIs, and collaborate with campaign, comms, brand, operations and insights teams to drive attendee growth and satisfaction.

The Sales Contracts Specialist manages the contract process, collaborates with sales teams, reviews client documents, and ensures compliance with standards.