Ogilvy Health Benefits Overview

Coordinates pharmaceutical advertising projects from implementation through execution, tracking timelines, resources, budgets, workflows, regulatory submissions, and status documentation. The role schedules meetings, maintains project records, routes jobs through digital systems, supports project managers, and communicates project updates. It requires strong organization, collaboration, communication, problem-solving, proficiency with Microsoft Office and Acrobat, and responsible use of generative AI.

Analyze and integrate web, media, survey, research, and healthcare claims data to identify performance trends and optimization opportunities. Build dashboards, reporting frameworks, and executive presentations while translating complex datasets into actionable strategic insights. Collaborate with media, strategy, and client teams, ensure data integrity, and provide thought leadership on measurement, KPIs, and performance frameworks. The role also requires responsible use of generative AI and strong communication with senior stakeholders.

Leads omnichannel engagement strategy for two healthcare clients across CRM, websites, social, and display. Develops connected engagement ecosystems, activation briefs, journey maps, channel roles, playbooks, and content and communications strategies. Partners with brand, medical, creative, account, research, insights, and analytics teams to translate audience behavior into measurable action. Facilitates strategic workshops and manages one junior strategist while mentoring broader team members.