Ogilvy Health Benefits Overview

Execute paid social and search campaigns across advertising platforms, including trafficking, targeting, budget pacing, optimization, and compliance review. Monitor social intelligence and healthcare conversations using enterprise listening tools, produce performance reports and dashboards, and track brand visibility across generative AI search platforms. Collaborate with creative, strategy, media planning, and account teams while advising clients on media performance, platform changes, social listening insights, and GEO trends.

Leads omnichannel engagement strategy for two healthcare clients across CRM, websites, social, and display. Develops audience-inspired channel strategies, activation briefs, connected journeys, playbooks, content and communications strategies, and measurement approaches. Partners with brand, medical, creative, account, research, and analytics teams; facilitates workshops and journey mapping; and manages and mentors junior strategists. Requires healthcare or pharmaceutical experience, strong CRM expertise, data-driven storytelling, presentation skills, and experience managing direct reports.

Owns pharmaceutical brand and client relationships, advises on strategic campaign development, coordinates cross-functional agency teams, manages budgets and deliverables, analyzes marketplace data, and mentors Account Executives. The role requires pharmaceutical advertising, HCP marketing, or media experience along with strong client relationship and communication skills.