Copywriter & Content Marketer
Greater NYC Area
2 days ago
The mission of this role is to use language and content to inspire action among Quartet users -- mental health providers (MHPs), primary care providers (PCPs), and patients. This individual will develop all content, including holding the pen to write content that drives the complete acquisition and engagement lifecycle of Marketing campaigns. A skilled writer (especially across email, paid social / advertising, and direct mail), this person will produce audience-specific content daily to deploy across channels.
This person will unlock Quartet’s relationship with mental health providers, primary care providers, and patients in our seven markets (and growing!) nationwide. A deeply empathetic person (high EQ!) who is endlessly eager to understand our audiences (and segments of those audiences), this leader will create content across all channels (email, direct mail, letters, collateral, paid & earned social, ads, website, landing pages, etc). A very strong copywriter, they will understand motivations, behaviors, and how to connect with people to inspire action. The content that they produce will clearly articulate the Quartet value-prop, build trust with these audiences, and be measurable as we track the performance of our marketing campaigns. This person loves a good CTA, Subject Line, and has a way with words, using few to communicate to many.