Develop and optimize product messaging across website, email, ads, and in-product flows to drive acquisition, activation and retention. Lead copy and go-to-market content for launches, run A/B tests with performance teams, translate complex financial features into clear consumer language, analyze messaging KPIs, and contribute to customer research to inform strategy.

Lead Raisin US's fraud strategy and operations across onboarding, KYC, account linking, payments, and lifecycle monitoring. Build scalable fraud tooling, predictive models, and automated decisioning while managing fraud operations, analytics, investigations, and cross-functional regulatory alignment to minimize losses and customer friction.

Lead CRM strategy and execution for Raisin's U.S. savings platform, owning lifecycle marketing from onboarding to win-back. Build analytics, KPI frameworks, experimentation, segmentation, and Voice of the Customer programs. Manage budgets, partner cross-functionally, and grow a high-performing CRM team to improve engagement, retention, and campaign ROI.