Lead CRM strategy and execution for Raisin's U.S. savings platform, owning lifecycle marketing from onboarding to win-back. Build analytics, KPI frameworks, experimentation, segmentation, and Voice of the Customer programs. Manage budgets, partner cross-functionally, and grow a high-performing CRM team to improve engagement, retention, and campaign ROI.

Lead Raisin US's fraud strategy and operations across onboarding, KYC, account linking, payments, and lifecycle monitoring. Build scalable fraud tooling, predictive models, and automated decisioning while managing fraud operations, analytics, investigations, and cross-functional regulatory alignment to minimize losses and customer friction.