Samba TV Benefits Overview

Executes ad effectiveness studies, analyzes media measurement data, and translates findings into actionable client insights. Manages publisher and advertising platform accounts, develops and presents reports on advertising metrics, supports sales presentations, collaborates with analysts and product teams, and maintains client relationships while identifying opportunities to improve measurement methodologies and processes.

Own strategic advertiser relationships and revenue targets for Samba’s advertising, measurement, and research solutions. Responsibilities include prospecting, pipeline management, forecasting, complex negotiations, closing, business reviews, annual planning, agency collaboration, and quota attainment. The role sells audience targeting, attribution, measurement, and research products to senior brand marketing and media leaders, while partnering with internal consulting, account management, product, and measurement teams. It also involves client travel, industry events, thought leadership, and mentoring account executives.

Owns strategic partnerships with major advertising platforms, driving revenue through partner enablement, joint selling, account planning, and channel development. Promotes Samba’s data, advertising, and TV analytics solutions, manages the full partnership lifecycle, coordinates integrations and launches, and collaborates with sales, product, marketing, and account management teams. The role requires achieving revenue targets, developing executive relationships, and influencing platform and product strategy.