Simplistic Benefits Overview

Lead retention strategies for DTC clients by managing email and SMS campaigns, analyzing performance, advising clients, and partnering with design and analytics teams to drive measurable growth.

Lead technical implementation of retention marketing programs in Klaviyo for eCommerce clients. Build and maintain email/SMS campaigns, advanced segments, automations, signup forms, and onsite conversion experiences. Manage migrations and integrations with Shopify and retention tech, perform QA, troubleshoot data and integration issues, and enable internal teams with standards and training.

The CRO Analyst will analyze user behavior, implement A/B testing, collaborate with clients, and optimize eCommerce website performance.