Sunshine Sachs Morgan & Lylis Benefits Overview

Conduct qualitative and quantitative research to uncover cultural, audience, competitive, and market insights. Translate findings into strategic platforms, positioning frameworks, creative briefs, and compelling PR and integrated communications concepts. Collaborate with creative, media, social, and account teams; present recommendations to clients; support new business pitches; and monitor consumer behavior, media channels, platform changes, and cultural trends.

Lead experiential marketing strategy and deliver end-to-end event activations. Develop pitch-ready concepts, manage sponsorships and brand partnerships, oversee logistics, vendors, budgets ($500k+), and on-site execution for large-scale festivals and client events while coordinating cross-functional teams.

Lead strategy and execution of integrated talent and influencer programs, secure top-tier creators, counsel founders and execs, drive business development, mentor junior staff, and manage multi-channel campaigns and account profitability.