TickPick Benefits Overview

Lead lifecycle strategy and execution across email, SMS, and push. Build and optimize journeys (onboarding, conversion, retention, reactivation), define segmentation and lifecycle stages with data partners, own ESP/CRM configuration and deliverability, develop AI-driven automation and tooling, and measure impact on revenue and lifetime value through testing and reporting.

Own and optimize paid search end-to-end: audit account structure and tracking, run disciplined test-and-learn programs, build AI-driven automation for bidding and reporting, manage day-to-day bidding/pacing, measure incrementality and attribution, partner with engineering/data/creative, and optimize toward CAC/CPA/ROAS/LTV.

Build, deploy, and maintain production machine learning models to predict business outcomes; support experiments and forecasting of product/features; analyze large transactional data to identify marketplace optimizations; collaborate with product, growth, and engineering to drive experiments into production and communicate results to stakeholders.