Lifecycle Marketing Manager
Greater NYC Area
2 weeks ago
Create the strategy for marketing nurture that progresses leads through the buying cycle from awareness to purchase.
Work with marketing team to develop and execute nurture streams incorporating a variety of channels including email, direct mail, and digital.
Set up A/B tests that provide consistent learning on top performing channels, messaging, and offers by buyer stage to optimize campaigns.
Create acquisition-focused email campaigns to drive new customer growth and revenue.
Work with marketing operations and sales to develop lead score and improve lead score over time by educating our target market and growing readiness to buy.
Develop and maintain nurture reporting methodology and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance.
Work with regional sales and marketing teams to integrate nurture strategy into regional strategy and get feedback on campaigns.
Work with sales, operations, and business intelligence team to optimize engagement scoring and improve accuracy over time.
Communicate performance, results and recommendations to stakeholders.