Underscore Marketing Benefits Overview

Contractor will design and build marketing analytics dashboards and client reports (Power BI), translate stakeholder needs into visualizations and technical requirements, define measurement frameworks and KPIs, liaise between client delivery and engineering, and improve cross-channel campaign reporting for healthcare/pharma clients.

The role involves leading media strategy and analytics in pharmaceuticals, delivering insights, managing performance reporting, and guiding DTC and HCP strategies while ensuring compliance and data-driven decisions.

Support pharmaceutical brand and commercial teams by transforming and integrating healthcare and media data using SQL and cloud warehouses, performing EDA and statistical analysis, preparing datasets for advanced analytics and ML, and building visualizations and dashboards. Communicate insights to cross-functional stakeholders, document methodologies, and maintain analytical workflows and data governance for marketing and analytics use cases.