Underscore Marketing Benefits Overview

Leads complex, cross-functional projects from initiation through completion, managing scope, schedules, budgets, resources, risks, governance, quality, and stakeholder communication. Oversees financial forecasting, burn tracking, variance reporting, and client commitments. Mentors project managers, improves PMO processes, facilitates governance meetings, and ensures successful delivery across media and pharmaceutical client engagements.

Owns day-to-day marketing and communications across content, thought leadership, case studies, digital campaigns, events, PR, sales enablement, and internal communications. Manages editorial calendars, newsletters, website updates, HubSpot campaigns, lead follow-up, awards, case studies, Town Halls, and reporting. Partners with leadership, subject matter experts, sales enablement, and external agencies to turn expertise into compelling content and business opportunities, particularly for healthcare and biopharma audiences.

Executes digital advertising campaigns across social, programmatic, search, and display channels. Responsibilities include campaign setup, trafficking, asset configuration, QA, launch support, tracking and UTM validation, monitoring, troubleshooting, and maintenance. Collaborates with media, creative, analytics, and project management teams to ensure accurate delivery, resolve technical issues, and document campaign activity.