Lead account-based marketing strategies, collaborate with sales and executives to drive pipeline and influence engagement across strategic accounts.
About API
Accommodations Plus International (API) is a global leader in crew and disrupted passenger accommodations technology. We partner with major airlines, cruise lines, and rail operators worldwide to deliver crew-first solutions that streamline operations, reduce costs, and transform the travel experience.
We are investing in account-based marketing (ABM) to accelerate growth across strategic accounts. This is a unique opportunity to join a high-growth team, help shape our ABM engine, and directly impact multi-million-dollar opportunities with some of the world’s leading airlines, rail and cruise organizations.
Role Overview
We are seeking an experienced Account-Based Marketing (ABM) professional who is an expert at orchestrating ABM strategies across the full sales cycle. This individual will partner closely with sales leadership, business development representatives, and the executive team to design and execute multi-channel programs that drive pipeline velocity, influence champions and blockers, and elevate API as a trusted thought leader in our industry.
This is a hands-on role: we are looking for a marketer with 5+ years of direct ABM execution experience at a B2B SaaS or enterprise software company and a track record of delivering measurable results (e.g., pipeline acceleration, conversion rate lift, win-rate improvements).
Key Responsibilities
Qualifications
Why Join API
Accommodations Plus International (API) is a global leader in crew and disrupted passenger accommodations technology. We partner with major airlines, cruise lines, and rail operators worldwide to deliver crew-first solutions that streamline operations, reduce costs, and transform the travel experience.
We are investing in account-based marketing (ABM) to accelerate growth across strategic accounts. This is a unique opportunity to join a high-growth team, help shape our ABM engine, and directly impact multi-million-dollar opportunities with some of the world’s leading airlines, rail and cruise organizations.
Role Overview
We are seeking an experienced Account-Based Marketing (ABM) professional who is an expert at orchestrating ABM strategies across the full sales cycle. This individual will partner closely with sales leadership, business development representatives, and the executive team to design and execute multi-channel programs that drive pipeline velocity, influence champions and blockers, and elevate API as a trusted thought leader in our industry.
This is a hands-on role: we are looking for a marketer with 5+ years of direct ABM execution experience at a B2B SaaS or enterprise software company and a track record of delivering measurable results (e.g., pipeline acceleration, conversion rate lift, win-rate improvements).
Key Responsibilities
- Design and execute targeted ABM campaigns across strategic accounts.
- Translate complex sales strategies into aligned, multi-threaded marketing motions.
- Define and execute on ABM program tiers (one-to-one, one-to-few, one-to-many)
- Partner with Sales to identify and nurture champions, influencers, decision makers, and blockers.
- Produce talk tracks, message maps, and account briefs.
- Adapt messaging and assets to resonate with C-suite executives, champions, and mid-level stakeholders.
- Sequence campaigns thoughtfully across the sales cycle, ensuring continuity and impact from early engagement through to contract signature.
- Manage multiple high-stakes accounts simultaneously, balancing strategy and execution.
- Build reporting frameworks for executive visibility such as dashboards to measure influence on engagement lift, pipeline influence, deal velocity, and win rates.
- Position API executives and sales reps as thought leaders through tailored content, events, and digital channels.
Qualifications
- 5+ years of proven ABM experience at a SaaS or enterprise software company.
- Demonstrated impact on pipeline acceleration, win rates, and conversion metrics.
- Strong understanding of enterprise buying groups and complex sales cycles.
- Experience executing multi-stakeholder ABM motions across enterprise accounts.
- Strong knowledge of digital channels (LinkedIn, intent platforms, email, virtual events, executive engagement) and how to leverage them by demographic.
- Familiarity with ABM tools (e.g., HubSpot, Outreach, Salesforce).
- Exceptional communication and executive presence to work side-by-side with Sales and Marketing.
- Creative, strategic thinker with situational awareness and adaptability.
Why Join API
- Directly shape the ABM function at a global growth company.
- Partner with executives and sales leaders on transformative deals.
- Competitive compensation and benefits.
- Entrepreneurial, high-impact culture with the backing of a global client base and private equity ownership.
The Good Faith Compensation for this position is $120,000 - $150,000, commensurate with experience.
Top Skills
Hubspot
Outreach
Salesforce
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