The Account-Based Marketing Specialist engages stakeholders in strategic accounts, develops persona maps, and executes marketing activities to generate business opportunities and support lead transitions within the sales pipeline.
The Account-Based Marketing Specialist supports Aledade’s growth by identifying and engaging key stakeholders within strategic accounts. Responsibilities include building persona maps, nurturing buying committees, and executing account-based marketing activities to generate new business opportunities. The role collaborates with Strategic Sales and Marketing teams to drive targeted campaigns, ensure accurate CRM documentation, and facilitate smooth lead transitions, strengthening pipeline growth and account engagement.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties
- Stakeholder Identification & Persona Mapping: Research and map out the buying committee in strategic accounts, including key decision makers and influencers. Build detailed persona profiles to inform outreach and engagement strategies.
- Lead Qualification & Relationship Building: Conduct discovery calls with relevant stakeholders, cultivating leads by understanding needs and aligning solutions to Aledade’s value-based care offerings.
- Account-Based Prospecting: Develop and execute personalized outreach strategies—via phone, email, and social selling—to generate qualified leads within designated strategic accounts.
- Account-Based Campaign Support: Partner with Strategic Marketing to support targeted campaigns and activities, aligning messaging and tactics to specific account needs and personas.
- Nurturing & Engagement: Continuously nurture buying committee members within named accounts to build rapport, sustain engagement, and move leads through the sales funnel.
- CRM and Activity Management: Maintain accurate and timely records of all prospecting and engagement activities on sales and marketing platforms to support alignment and transparency.
- Performance Analytics & Market Feedback: Track outreach performance against goals and share market insights with internal teams, helping to refine account strategies and value propositions.
Minimum Qualifications
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
- At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
- Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments.
Preferred knowledge, skills, and/or abilities
- Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models.
- Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships.
- High level of organization and time management skills, enabling effective prioritization in a fast-paced environment.
- Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
- Proactive and adaptable approach, thriving in dynamic and evolving market landscapes.
Physical Requirements
- Must carry a valid driver’s license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
Top Skills
Crm Systems
Outreach
Salesforce
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