Account Coordinator, Digital/Influencer

Account Coordinator, Digital/Influencer at AZIONE PR

Location: New York City

About AZIONE: Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our legacy of building some of today's most relevant brands, including ALDO, REI, Teva, and many others.

Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Coordinator, Digital/Influencer across our Fashion and Lifestyle/CPG division. The ideal candidate will have experience working with celebrities, influencers, fashion stylists, publicists, and industry agents, along with a proven ability to manage multiple projects and tasks simultaneously. The successful candidate must have a minimum of 1+ years of VIP and influencer experience at an agency or through an internship. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Key Responsibilities:

Client Relationships & Growth

• Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity
• Attend all calls with client and in-person meetings alongside senior team leadership, circulating call notes and agendas pre-and-post meetings
• Attend 1:1 influencer / talent appointments for in-store visits with clients 
• Schedule, plan and participate in meetings internally and externally

Strategic Thinking 

• Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities. 
• Continually look to identify new client opportunities. 
• Build and maintain influencer/talent lists and format google documents
• Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects 
• Support strategic seeding programs to deliver organic influencer + celebrity coverage for clients 
• Assists in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership
  • Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
• Support the implementation of digital campaigns, brand partnerships, and talent engagement initiatives
• Draft client agendas, action items, monthly status reports and event recap reports ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables 
• Support conceptualization of creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution 
• Helps maintain weekly and monthly recaps for all team projects with JAE / SAE / AM oversight as needed
• Maintain and organize client library of assets (images, fact sheets, press materials, lookbooks, influencer lists etc.)
• Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage 

Excellence in Delivery

• Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers
• Support account teams in managing inbound client requests and vetting influencer opportunities.
• Clipping, reporting, scanning, and influencer and celebrity monitoring
• Draft pitches, plans, creative briefs and more
• Consistently secure paid and earned talent partnerships, content and organic seeding opportunities that leads to direct coverage for clients 
• Ignite steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
• Maintain and continuously grow network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants and talent through proactive outreach and ongoing entertaining
• Stay apprised of new technology and trends, capabilities within existing social media platforms as well as new emerging social media platforms, assessing brand relevance and strategic use
• Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns 
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
• Contribute to agency database of go-to talent, digital influencers and brand advocates 
• Show proactivity, resourcefulness and tenacity in problem solving.

Leadership

• Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
• Contributes to building a positive culture of the team and broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth 
• Identifies and flags issues early to the appropriate person
• Actively appreciates colleagues, clients and suppliers to recognise and reward great work.
• Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team.
• Assist in managing interns as assigned.

Requirements:

• 1+ years of post-graduate experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in New York City
• Our NYC team operates on a hybrid office schedule

Benefits:

• Salary -  $66,300 annually (based on experience)
• 100% medical and dental coverage
• Year-long summer Friday hours
• Bonus and commission opportunities
• 401K benefits

Visit AZIONEPR.com for more information about our company.