Account Director - Shows

ABOUT US
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE
The Account Director will lead the digital strategy and client relationships for a portfolio of touring and theatrical productions, including Broadway, Off-Broadway, and national tours. 

This role combines strategic leadership with hands-on campaign management, ensuring optimal media performance across all channels. The Account Director will collaborate closely with internal teams to align media strategies with client objectives and oversee the performance of the media team and external vendors.

RESPONSIBILITIES

Client Strategy & Relationship Management

• Own the full digital strategy for assigned accounts
• Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables.

Media & Campaign Oversight

• Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently. 
• Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).

Team Leadership & Collaboration

• Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment
• Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met
• Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.

Budget Ownership & Reconciliation

• Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.

Performance Analysis & Optimization

• Utilize data and insights to measure success, generate reports, and iterate on strategy
• Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.

Production & Market Insight

• Because this role is specific to Broadway, Off-Broadway and national tours, you’ll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy.

• Experience: 7-10+ years in digital marketing / agency environment; must have proven track record in leading accounts
• Preferred industry: Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
• Channel familiarity: Deep experience with Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic. Familiarity with ticketing platforms (TicketMaster etc.), live event promotion, and analytics (Google Analytics etc.)
• Leadership & Team Management: Demonstrated ability to manage multiple teams / functions, balancing direct report oversight and cross-functional influence
• Communication & Client Management: Strong at building relationships, presenting strategy, negotiating scope/budgets, managing client expectations
• Organizational Skills: Ability to manage up to 5 accounts simultaneously, each with its own campaigns, budget, calendar/touring schedule.

WHAT WE’RE LOOKING FOR

• A strategic thinker who can translate client goals into measurable, high-performing digital campaigns
• Proven leadership experience managing multi-channel digital marketing teams in a fast-paced agency environment
• Strong client-facing skills, with the ability to clearly communicate strategy, performance, and recommendations
• Deep knowledge of digital media platforms (Meta, TikTok, Google Ads, DV360, programmatic, CTV) and analytics tools
• Experience with ticketing platforms such as Telecharge, AudienceView, TicketMaster and Nliven preferred
• Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends
• Highly organized, detail-oriented, and able to manage multiple campaigns and stakeholders simultaneously
• Strong vendor management and P&L oversight capabilities.

• A competitive salary between $101,000 - $122,000, commensurate with experience
• 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
• 3pm finish on a Friday
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Remote working with equipment allowance
• An abundance of free tickets to live events
• Structured personal development, a customised training programme and opportunities to attend industry conferences.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. If you require any adjustments or support during the recruitment process,  let us know at [email protected] - we’re here to ensure you have what you need to show up as your best self.