At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
This position plays a pivotal role in the day-to-day management of client programs and TikTok Shop execution across an enterprise beauty and home portfolio. Passionate about creative influencer strategies and knowledgeable about both paid and earned engagement across tiers of influencer, this role is expected to drive client programming from start to finish. This includes detailed tactical timelines and plans, managing day-to-day campaign delegation for Account Operations staff and cross-functional teams as well as exuding an analytical approach to measuring success.
Responsibilities:
- Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs.
- Serve as the primary owner of TikTok Shop strategy and execution, partnering cross-functionally to drive measurable commerce outcomes.
- Translate client business objectives into scalable TikTok Shop programs that deliver against aggressive revenue targets.
- Demonstrate creativity and conceptual thinking on client programs and projects.
- Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs and creative campaigns, social etc)
- Work with influencers to create engaging, authentic content on behalf of brands
- Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
- Maintain strong relationships with brands across a variety of verticals
- Lead and support the building of client presentations
- Day-to-day client leader, with oversight from account director and senior management
- Manage team development and growth to meet the demands and expectations of clients
- Oversee your teams influencer marketing campaigns through VN’s proprietary platform
Qualifications and Skills:
- At least five (5) years of experience in a client-facing digital, social, affiliate or influencer role
- Must have hands-on experience launching and managing TikTok Shop affiliate programs.
- Deep experience with influencer engagement across paid and earned, different tiers and segments
- Strong understanding of influencers and social media landscape
- Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data
- Highly organized, with experience managing multiple clients simultaneously
- Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc)
- Additional social/digital experience in content creation, social strategy or paid media
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Top Skills
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
