Ad Operations Specialist, MyHealthTeam

Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Since achieving independence in 2024, Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

MyHealthTeam is seeking an Ad Operations Specialist to manage the execution, tracking, and optimization of digital advertising campaigns across our 60+ social networks. This role reports directly to the Senior Ad Operations Specialist and plays a critical part in ensuring campaigns launch flawlessly, meet client objectives, and deliver against KPIs and performance benchmarks.

In this collaborative role, you’ll work closely with the Partner Success, Product, Alliance Management, Partner Results, and Performance Marketing teams to support campaign strategy, reporting, and issue resolution. You’ll monitor and optimize campaigns using data from DoubleVerify, Campaign Manager 360, and ad servers to drive performance, maximize results, and continuously improve campaign outcomes.

What you'll do

• Manage full campaign lifecycles from trafficking and QA to pacing, monitoring, and
• reporting on 20+ campaigns
• Analyze and compare data from multiple sources to assess campaign performance and identify opportunities for optimization
• Track campaign delivery to ensure accurate pacing, on-time execution, and performance against KPIs
• Identify and recommend improvements to maximize engagement, delivery, and revenue
• Communicate campaign status, delivery, and performance metrics to internal stakeholders
• Document best practices, troubleshoot issues, and contribute to process improvements across Ad Operations

Qualifications

• A bachelor’s degree or an equivalent combination of education and at least two years of hands-on experience in ad operations, trafficking, or digital media execution
• A detail-oriented person who thrives under pressure and tight delivery timeframes
• An understanding of third-party advertising tags and reporting
• Demonstrated ability to proactively solve problems and drive results through strong analytical thinking
• The ability to interpret data, identify trends, and make data-driven decisions
• Proficiency in Microsoft Excel for data analysis
• Knowledge of the latest digital advertising trends and online media
• Knowledge of third-party measurement platforms (Crossix, Iqvia, Comscore) is a plus