Affiliate Marketing, Vice President

The VP of Affiliate Marketing will serve as the External Affiliates Acquisitions Strategy Lead responsible for developing the affiliate and lead aggregator acquisitions strategy for Branded and Cobrand Cards and potentially other verticals.  The marketer will have a primary focus on identifying new opportunities and partners across the evolving digital acquisitions landscape, developing new aggregator channel capabilities, leading special projects and product launches, establishing audience and targeting strategies, and communicating results to senior leadership and cross-functional partners.   All this must be accomplished with a hyper focus on quality control, accuracy, and on-time flawless execution.  Examples of past and current initiatives include: affiliate email campaigns, personalized and/or pre-approved offers, high-impact aggregator tactics and placements, and targeted cross-sell campaigns.

Beyond overseeing the development of channel strategy and capabilities, the External Affiliates Acquisitions Strategy Lead will also be responsible for creating and managing execution of marketing campaigns to our target segments. This includes creative optimization, campaign planning and calendar management, spearheading control and quality assurance, and tracking performance.  Maintaining strong relationships across multiple teams and partnerships, managing our external agency, and overseeing day-to-day project management will be critical to success. 

Responsibilities:

• Lead the development of Affiliate / Aggregator Channel acquisitions strategies across new-to-channel Products and Verticals
• Oversee channel capability development efforts including personalized offers, pre-qualified offers, third party data integration, etc.
• Support management and prioritization of workload across multi-person internal and agency teams
• Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities.
• Contribute to the test & learn roadmap for the Affiliate Channel, with a focus on enhanced targeting and modeling, creative and offer optimization, and audience expansion
• Oversee end-to-end campaign management process across marketing campaigns from campaign setup to deployment to reporting & auditing, with an extreme focus on detail and flawless execution
• Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, process and new capabilities.
• Partner with internal stakeholders and business planning teams on reporting, tracking and forecasting to help evaluate program performance, aiding in the development of future strategies
• Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.   
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in development of marketing, product or offer strategy, and/or actively managing channel(s) to target prospects. Affiliate marketing experience strongly preferred.
• Experience in project management for marketing campaigns is essential
• Innovation experience originating new marketing channels, product launches, or complex projects
• Familiarity with basic reporting, credit cards P&L models, and fundamental analytic tactics
• Strong communication, presentation and influencing skills
• Strong proficiency with Excel and PowerPoint with an aptitude to quickly learn new systems, platforms and software
• Financial services industry experience preferred

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Leadership Competencies:

• Self-starter who is able to be partner-focused, maintaining strategic vision while diving into the details of coordinating multiple projects with varying timelines simultaneously
• Ability to inspire, establish team priorities and allocate workload across multi-person internal and agency team
• Outstanding facilitator, able to partner with business products leads and stakeholders to brainstorm, evaluate, select, and implement solutions on affiliate marketing needs
• Resourceful and pragmatic problem-solver, forward thinker with independence of thought
• Superior attention to detail, with a process-oriented mindset
• Excellent interpersonal, listening, relationship building and negotiations skills
• Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems
• Comfortable operating in a highly matrixed, complex environment
• Strong sense of accountability and decisiveness in a strong work ethic culture

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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