We're building the next generation of go-to-market and AI is at the center of it. The AI GTM Architect is responsible for designing and scaling how AI powers Outreach's revenue engine. This role translates GTM strategy into AI-driven workflows, intelligent automation, and seller execution inside our own platform.
You'll act as both a system architect and GTM operator shaping how AI agents engage buyers, how workflows run across the funnel, and how data drives real-time decisions. This isn't a traditional operations role. You'll define how modern revenue teams work, ensuring AI extends the reach of sellers in a trusted, human way. This is a highly collaborative role where you will partner cross functionally with Product, Sales, Marketing, BI and Revenue Operations teams.
Location: Ideal location is based in Seattle or Atlanta near in office teams. We are open to remote within the U.S.
Your Daily Adventures Will Include
GTM Execution Design: Translate GTM strategy into scalable workflows and plays inside Outreach. You'll build and optimize outbound, inbound, and customer engagement motions—ensuring alignment between leadership priorities and how the field actually executes.
AI Agent Workflow Development: Design how AI agents communicate with prospects, personalize outreach at scale, and integrate into seller workflows. You'll deploy agent-driven outcomes including lead prioritization, automated follow-up and sequencing, and deal pipeline insights.
Outreach Execution Architecture: Own how Outreach is used as the system of execution for GTM. You'll define how data, signals, and AI decisioning drive actions—and ensure workflows are scalable, integrated with CRM and data systems, and built for real adoption in the field.
Product Adoption: Lead internal rollout of Outreach's latest AI capabilities and features. You'll partner with Sales and Enablement to drive usage consistency and serve as a trusted expert on modern sales engagement best practices.
Experimentation & Optimization: Run continuous experiments on messaging, sequences, AI prompts, agent behavior, and channel strategies to improve pipeline generation, conversion rates, and rep productivity.
Product Influence: Partner closely with Product, Engineering, and Design to surface feedback from revenue teams, identify high-impact use cases, and help shape roadmap direction.
Our Vision of You
7+ years in Revenue Operations, Sales Ops, GTM Strategy, or a similar role
Deep understanding of prospecting and customer engagement strategies
Hands-on experience with Outreach or a comparable sales engagement platform
Strong systems thinker—you design scalable workflows, not just one-off tasks
Experience building or optimizing GTM processes at scale
Working knowledge of AI in sales and marketing: LLMs, automation, and agents
Data-driven mindset with a track record in experimentation and performance analysis
Strong cross-functional collaboration and stakeholder management skills
Nice to Have's
- Experience designing AI-driven workflows or automation systems
Familiarity with Salesforce, data pipelines, and integrations
Background working closely with Product and Engineering teams
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