Analyst, Audience Insights

Analyst, Audience Insights

Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

This position will be responsible for compiling regular data reporting and custom audience counts for clients, across our Medical Communications Group (MCG) and Business Media Group (BMG) brands, with a focus on campaigns for MCG. Responsibilities include the preparation of audience requests for targeted advertising programs, and delivery of scheduled and ad hoc reports for digital, events (live and virtual), lead generation, etc.

Responsibilities:

• Manage the intake of target files from clients and ensure timely distribution to the appropriate internal stakeholders 

• Generate presale audience counts for MCG and BMG sales team for proposals and RFPs

• Develop custom audience counts for targeted programs for proposals and RFPs, and provide general insights into the audience

• Work with sales support team to understand client needs and use existing tools to come up with applicable data, analysis and insights    

• Maintain, create, and distribute reports from internal and third party data platforms for digital programs, live and virtual events, webcasts and podcasts, lead generation campaigns, and social platforms etc. for presentation to external clients

• QA and validate reports by reviewing data from multiple sources to assure clients receive accurate data

• Create and maintain a schedule of weekly and monthly client reports and meet deadlines without fail

• Work with the Data Engineering and Business Intelligence team to develop requirements to onboard new data sources and create visualization dashboards for the business

Qualifications include:

• Bachelor of Science degree in related field preferred

• Minimum of one (1), ideally three (3) years of related experience

• Knowledge of digital landscape, technologies and practices

• Self-starter with great attention to detail, as well as strong organizational, time management and communication skills

• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

• Strong capabilities with Google Sheets, Excel skills utilizing vlookups, sumifs, countifs, and average/max/min

• Willingness and ability to learn other data platforms (Google Analytics, Looker, etc)

• Experience with SQL and Python preferred    

• Knowledge of Medical terminology preferred 

What We Offer:

• A competitive compensation package

• The salary range for this position is $60,000–$80,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.

• Paid annual vacation, holiday and sick time off

• Comprehensive health plans including medical, dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun, collaborative team environment

• Three Week “Work from Anywhere” benefit, to promote work life balance