Analyst, Insights & Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Merchandise and ecommerce are part of the fabric of music culture. For artists, it is a way to develop and further articulate their brand. For fans, it is a pathway to connecting more deeply with the artists and the culture they represent.

Famehouse, Universal Music Group's eCommerce division, powers direct-to-consumer businesses for UMG's labels, artists, and partners - delivering creative storefronts, innovative product programs, and data-driven growth strategies.

The Insights & Strategy team sits at the center of this work. We transform data into direction, build the frameworks and tools that guide decision-making, and raise the strategic bar for D2C across UMG.

• Deliver analysis, insights, and recommendations

• Transform business questions into fact-based analyses that deliver insights and actionable recommendations across merchandising, marketing, audience, and operations.

• Investigate performance questions (what changed and why) through data validation, root-cause analysis, and clear synthesis of findings.

• Influence strategy as a thought partner - translating insights into decisions, trade-offs, and next steps for stakeholders.

• Create clear, visually compelling materials (dashboards, readouts, and slides) tailored to different audiences.

• Support planning and forecasting with clean inputs, structured analysis, and thoughtful QA.

• Own reporting, dashboards, and tooling

• Own end-to-end delivery of specific reporting and analysis deliverables - from requirement gathering to build, deployment, documentation, and communication.

• Build and maintain dashboards, scorecards, and recurring reporting that help teams self-serve and move faster.

• Help develop and refine frameworks, templates, and reporting standards that scale beyond one partner or one use case.

• Document definitions and processes so insights remain consistent and common requests become easier over time.

• Shift between data sources and tools for different projects (e.g., BigQuery, Looker, Domo, Tableau, Data Studio, Google Analytics, Excel; Python a plus).

• Partner and enable stakeholders

• Partner with creative, operations, marketing, and technical teams to ensure insights are understood, actionable, and connected to business goals.

• Provide ongoing support for deployed solutions, including training stakeholders to self-serve and improving adoption over time.

• Collaborate with BI and engineering teams to flag and resolve data quality issues with clear evidence and proposed fixes.

• Contribute to team rituals (weekly reporting, business reviews, post-mortems) with clean analysis and clear takeaways.

Core skills:

• Strong critical thinker who can translate open-ended questions into structured analyses and recommendations.

• Polished communication - written, verbal, and visual - tailored to different audiences and decision contexts.

• Exceptionally detail-oriented and organized; able to manage multiple workstreams and deadlines without losing quality.

• Comfort working in a fast-moving environment with shifting priorities; proactive, reliable, and adaptable.

Analytical and technical toolkit:

• Intermediate proficiency in SQL and Excel (pivots, formulas, basic modeling).

• Experience building dashboards and data visualizations in tools like Looker, Domo, Tableau, and/or Data Studio (or equivalent).

• Familiarity with ecommerce and marketing analytics systems (e.g., Shopify and Google Analytics); experience with Python or statistics is a plus.

• Must be comfortable validating data, conducting root-cause analysis, and crafting clear stories from large datasets.

Experience and education:

• 1-3 years of experience in analytics, BI, insights, ecommerce, consulting, finance, or marketing analytics.

• Bachelor's degree required; a graduate degree may be considered as a supplement to experience.

• Experience in ecommerce, merchandising, and/or entertainment is a plus.

You are someone who:

• Enjoys turning messy questions into clear workplans and clean outputs.

• Takes ownership and follows through - from requirements to deliverables, communication, and next steps.

• Is eager to learn, asks good questions, and thrives on feedback in order to grow into bigger problem ownership over time.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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