Paid Media Analyst, Marketing Channel Analytics

Squarespace is looking for an Analyst to join our Marketing Channel Analytics team.

You will power our brand strategy and customer acquisition through innovative marketing measurement and analysis. The depth and breadth of our marketing activities means you'll address complex questions to influence critical business outcomes.

You have hands-on experience delivering cross-channel marketing analytics, reporting, and insights. You dive into testing and experiments to plan or improve full-funnel marketing investments and campaigns.You are data-fluent, outcomes-oriented, curious, proactive and collaborative.

This is a hybrid role working from our New York City headquarters (3 days per week). You will report to the Manager of our Marketing Channel Analytics & Technology team.

• Partner with our in-house Marketing, Data Science and Engineering teams to translate needs into analytical requirements, solutions and insights
• Define metrics and perform analyses to uncover performance trends, drivers, outliers and opportunities to improve our investments and campaigns across paid and unpaid channels
• Refine and apply our in-house marketing mix model to inform media investment strategy and planning
• Implement experiments to measure incrementality
• Create dashboards to help partners answer recurring questions and act on metrics using self-service tools
• Present results to partners at different levels
• Promote best practices among peers and partners

• 3+ years in a marketing analytics or data science role at an ad agency, ad tech company or in-house marketing team
• Experience driving paid media strategy, planning and performance through first- and third-party data analysis, decision frameworks and learning agendas
• Experience building dashboards and working with large datasets using SQL
• Knowledge of one or more AdTech or MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
• Experience with multi-touch attribution (MTA), marketing mix modeling (MMM) or incrementality experiments to improve and validate investments, and comfortable with presenting while navigating open-ended questions.
• Experience translating results into clear stories and recommendations
• Knowledge of statistical concepts, such as experimental design, hypothesis testing and regression, and tools such as Python
• Knowledge of brand and direct response channels (paid search, paid social, creator, video)
• Outcomes-oriented, curious, proactive and collaborative

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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