Analyst, Social Commerce

Overall Purpose: We are seeking a Social Commerce Analyst focused on affiliate management to run day-to-day activation for multiple client brands in a fast-paced, bold agency setting. This individual will concentrate on TikTok Shop and similar platforms, building affiliate pipelines, writing creator briefs, vetting and onboarding partners, and managing communications through go-live. The goal is to translate disciplined affiliate operations into sales and engagement while meeting channel KPIs with clear, data-driven execution.

KEY AREAS OF RESPONSIBILITY:

• Develop and execute affiliate activation plans on TikTok Shop and other social commerce channels, with a focus on cohorting creators, aligning offers, and driving conversions
• Source and manage relationships with creators and affiliate partners from outreach through onboarding and content delivery to hit performance goals
• Write clear, one-page briefs that include hooks, claims guardrails, required assets, CTAs, and timelines to improve first-pass approvals
• Vet creators for brand fit, content quality, audience alignment, engagement integrity, and past commerce performance, then recommend go or no-go with rationale
• Onboard partners to the brand and platform, including links, codes, samples, FAQs, disclosure requirements, and posting workflows
• Manage day-to-day communications with creators to confirm deliverables, deadlines, exclusivity windows, and rights usage, escalating risks early
• Curate and maintain shop readiness for affiliate activity, including correct SKUs, bundles, coupons, and pinned products to support higher click-through and conversion
• Monitor performance and track KPIs such as affiliate GMV, acceptance rate, time to first post, conversion rate, AOV, ROAS, and repeat activation, then produce reports with next actions
• Collaborate with internal teams in media, creative, brand, and ecommerce to ensure offers, assets, claims, and tracking are aligned across all touch points
• Stay up to date on platform updates, incentives, and best practices related to affiliate programs and incorporate them into playbooks and briefs
• Assist in managing affiliate budgets and commission structures, validate payouts, and reconcile reporting with finance and client teams

EXPERIENCE/KNOWLEDGE REQUIRED:

• 1 to 3 years in affiliate marketing, creator operations, ecommerce, or performance marketing with hands-on activation experience on social commerce platforms
• Working knowledge of TikTok Shop and familiarity with ecosystems such as Instagram Shops and YouTube Shopping, plus tools like Shopify Collabs, Impact, LTK, or ShareASale
• Proven ability to hit pipeline and activation targets, including outreach volume, cohort acceptance, time to first post, and revenue contribution
• Excellent communication and relationship skills with creators and cross-functional teams, plus strong brief writing and email discipline
• Data-driven mindset with strong spreadsheet skills and comfort turning raw data into clear insights and actions
• Highly organized and able to manage multiple client programs simultaneously under tight timelines
• Thrives in a fast-paced, results-driven agency environment with a proactive and collaborative approach