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Message Lab

Analytics Specialist, Strategic Insights

Posted 4 Days Ago
Hybrid
New York, NY, USA
67K-77K Annually
Junior
Hybrid
New York, NY, USA
67K-77K Annually
Junior
Conduct research, media and social analysis, audience intelligence, measurement planning, data visualization, and client reporting. Translate complex findings into strategic recommendations, support proposals and business development, and collaborate across agencies and client teams. The role requires strong research methodology, data collection, analytical, presentation, and storytelling skills while managing multiple projects in a fast-paced environment.
The summary above was generated by AI

Start date: Immediate

Salary: $66,500-$76,500 (annually) 

Location: New York, N.Y. or Washington, D.C. (Hybrid) 

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is looking for an Analytics Specialist to play a key role in the growth and evolution of our Strategic Insights team. We want someone energized by the opportunity to deliver thoughtful, high-impact analyses that help our clients make data-driven decisions.

This person should bring a strong foundation in analytics tools and a passion for creating compelling reports that support the agency’s insights deliverables. They will have the chance to work across agencies and client verticals, applying rigorous methodologies and translating findings into clear strategic implications that resonate with our clients. Above all, this person will be intellectually curious, motivated, and excited by the possibilities of what can be measured, learned, and achieved through data. 

Role location: This role may be remote in the U.S., with a preference for candidates based in New York, N.Y., or Washington, D.C. Employees in NYC or D.C. are considered hybrid and are expected to be in-office three days per week.

ACCOUNTABILITIES & QUALIFICATIONS

As an Analytics Specialist, you will:

  • Join a growing team of innovative analytics professionals, delivering interesting and impactful data-driven insights to a vast range of clients
  • Work collaboratively with various teams across the agency network to support analytics & insights needs, applying data-driven best practices to support each client’s unique objectives
  • Support the execution of research projects including: desk research, designing Boolean search taxonomies, media and social media analysis, white space assessments, audience intelligence, and much more
  • Support the production of reports and analysis for clients & interagency stakeholders to support data-backed findings and strategic recommendations
  • Execute comprehensive measurement plans for analyzing owned, social, and earned properties
  • Assist in business development and growth by working with an interagency team to inform our proposal strategy through insights deliverables
  • Work closely with colleagues across the Strategic Insights team to execute research strategies (e.g., methodology selection, data capture, data visualization, and storytelling)
  • Keep up to date on best practices, tools and news in the analytics industry
  • Have an interest in working with cutting-edge tools and research methodologies, leveraging powerful new mediums like AI to make analysis more efficient and impactful

Essential skills 

  • 1–3 years of full-time workplace experience; relevant internships in media monitoring and media analysis will be considered on a case-by-case basis 
  • Strong technical research methodology skills and a solid understanding of data collection best practices and tools
  • Self-starter mindset with a strong sense of ownership, independence, and accountability
  • Proficiency in Excel or Google Sheets 
  • Familiarity with deck production, data visualization, and presentation tools
  • Proven ability to manage multiple analysis projects simultaneously within a fast-paced, detail-oriented environment
  • Strong data collection, interpretation, and analytical skills

Preferred skills 

  • Experience supporting integrated marketing, communications or digital campaigns in an agency, consultancy or in-house environment
  • Experience leveraging media monitoring and social listening tools (e.g., Hootsuite, Brandwatch, Meltwater)
  • Experience with audience intelligence tools (e.g., GWI, MRI Simmons, Stat Social, YouGov, Statista)
  • Experience with data visualization tools such as Tableau and Looker
  • Curiosity and engagement when analyzing complex or technical datasets
  • Strong digital storytelling abilities

WORKING AT ORCHESTRA

Salary range: $66,500-$76,500, commensurate with experience & skills

#LI-SA1

#LI-Hybrid



We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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