Area Sales Manager - West Coast

A Legendary Past. An Extraordinary Future.

Founded in 1898, Norton Motorcycles is one of the most storied and celebrated brands in the history of motorcycling.

From legendary victories at the Isle of Man TT to pioneering advances in motorcycle engineering, Norton built its reputation through innovation, performance, and an uncompromising pursuit of excellence. At its peak, Norton stood among the most technically advanced motorcycle manufacturers in the world, creating machines that defined generations of motorcycling.

Today, Norton is writing the next chapter of that remarkable history.

Backed by significant investment, world-class engineering, and a renewed commitment to British design and craftsmanship, Norton is being reimagined for a new generation of riders.

In 2027, Norton returns to the United States with an entirely new generation of premium motorcycles and an ambitious vision for the American market.

We are building the team that will make it happen.

Joining Norton USA means becoming part of a small, entrepreneurial organization entrusted with establishing one of motorcycling’s most iconic brands in one of the world’s most important markets.

We are looking for talented, passionate, and resourceful individuals who thrive on responsibility, embrace challenges, and want to make a lasting impact.

This is not simply an opportunity to join a motorcycle company. It is an opportunity to help rebuild a legend.

Our history is extraordinary. Our future is ours to create.

Area Sales Manager – West Coast – Norton USA

Location – Main Office – Jersey City, New Jersey but flexible

Reports to – Head of Aftersales

The Role

The Area Sales Manager will play a critical role in developing and managing relationships with Norton dealerships across the West Coast territory. You will work closely with dealer principals, sales leaders and ownership groups to drive retail sales, improve customer experiences and ensure Norton is represented to the highest standards.

This role requires a commercially astute individual who thrives in a field-based environment and is passionate about premium brands, customer experience and business growth.

Key Responsibilities

• Build and maintain strong relationships with dealer principals, general managers and sales teams.

• Conduct regular dealer visits to review sales performance, customer satisfaction and operational excellence.

• Support dealers in achieving retail sales targets and growth objectives.

• Identify opportunities to expand market share and improve dealer profitability.

• Deliver territory sales plans aligned to company objectives.

• Monitor retail and wholesale performance against targets.

• Analyse sales trends, inventory levels and market conditions to identify risks and opportunities.

• Develop action plans with dealers to drive sustainable growth.

• Support the onboarding and development of new dealership partners.

• Ensure dealer facilities, branding and customer experience standards are maintained.

• Deliver product knowledge and sales training to dealership personnel.

• Share best practices and market insights across the dealer network.

• Champion the Norton brand throughout the territory.

• Support dealer-led events, product launches, ride experiences and customer activations.

• Gather customer and dealer feedback to support continuous improvement.

• Represent Norton at trade shows, industry events and dealer meetings.

• Provide accurate sales forecasts and market intelligence.

• Maintain CRM records and dealer contact information.

• Prepare regular territory performance reports and business reviews.

• Monitor competitor activity and market developments.

What We're Looking For:

Essential Skills & Experience

• Proven experience in a field-based sales, regional sales or dealer development role.

• Experience managing dealer or franchise networks across multiple states.

• Strong commercial and analytical capability.

• Demonstrated success in driving sales growth and dealer performance.

• Excellent relationship management and stakeholder engagement skills.

• Ability to work independently and manage a large geographic territory.

• Willingness to travel extensively throughout the Western United States.

• Valid driver's licence and eligibility to travel throughout the USA.

Preferred Experience

• Motorcycle, powersports, automotive or premium consumer goods industry experience.

• Experience supporting dealer networks and franchise operations.

• Product training or sales coaching experience.

• Passion for motorcycles and the rider lifestyle.

• Bachelor's degree in Business, Marketing or a related discipline.

The Norton Mindset

We are building Norton USA with the energy of a startup and the ambition of a world-class motorcycle manufacturer.

Our team is small, our objectives are significant, and every individual has an opportunity to make a meaningful contribution.

We value people who take ownership, act with urgency, solve problems, and are comfortable working beyond the traditional boundaries of their job descriptions.

We believe in collaboration without bureaucracy, accountability without excuses, and an uncompromising commitment to our customers and retail partners.

Above all, we are looking for individuals who share our determination to restore Norton to its rightful place among the world’s most respected motorcycle brands.

If you want to be part of building something extraordinary, we want to hear from you.

Compensation & Benefits

We offer a competitive compensation package, commensurate with experience and qualifications. Our comprehensive benefits package includes health insurance, a 401(k) retirement plan with company match, paid holidays, and paid time off (PTO).

Equal Opportunity Statement

Norton Motorcycles is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and maintaining a workplace free from discrimination and harassment.

All employment decisions are made without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status, military service, or any other characteristic protected by applicable federal, state, or local law.

Norton Motorcycles is committed to fostering an inclusive and respectful workplace where individuals are valued for their qualifications, skills, experience, and contributions. We provide equal opportunities throughout all stages of employment, including recruitment, hiring, training, compensation, promotion, and termination.