ASO Specialist

About Us:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. 
Role Overview:
The ASO Specialist will be responsible for optimizing Comfrt’s mobile app store presence to increase visibility, downloads, CVR & core channel KPIs. This role focuses on keyword research, metadata optimization, creative asset testing and monitoring store performance across platforms like the Apple App Store, Google Play, Fuego & AppsFlyer. The app specialist will analyze behavior, reviews, user journeys and competitors to refine positioning and messaging that resonate with fashion-focused audiences. This role will also work closely with marketing, product, tech, growth, creator & design teams to align app updates, promotions & campaigns with the overall brand strategy. 
Key Responsibilities
CRO & Performance Growth

• Drive app store conversion rate (CVR), installs, and core acquisition KPIs through continuous ASO optimization
• Conduct ongoing keyword research, ranking analysis, and search trend monitoring to improve app discoverability and relevance
• Optimize app store metadata including titles, subtitles, descriptions, keyword fields, and promotional text across platforms
• Plan, execute, and analyze A/B tests on store creative assets (icons, screenshots, preview videos) to improve listing performance
• Analyze user behavior, acquisition funnels, and post-install performance to connect ASO efforts to downstream engagement and revenue
• Monitor and evaluate store performance metrics using App Store Connect, Google Play Console, Fuego, AppsFlyer, and internal analytics tools
• Track, analyze, and respond to ratings and reviews to identify friction points and opportunities for conversion and retention improvement
• Conduct competitive and category analysis to benchmark performance and identify growth opportunities within the fashion app ecosystem

Cross-Functional Collaboration & Strategic Allignment 

• Partner closely with Marketing, Growth, Product, Design, Creators and Tech teams to align ASO strategy with broader brand, acquisition, and retention initiatives
• Coordinate app store updates with feature launches, seasonal drops, promotions, and paid media campaigns
• Collaborate with Design and Creative teams to develop high-performing, on-brand store assets that resonate with fashion-focused audiences
• Work with Product and Engineering teams to understand release roadmaps, feature prioritization, and technical constraints
• Translate app store insights, user feedback, and review analysis into actionable recommendations for product and experience improvements
• Support integrated growth initiatives by aligning ASO efforts with paid UA, CRM, influencer, and lifecycle marketing strategies
• Communicate performance results, test learnings, and strategic recommendations clearly to cross-functional stakeholders

App Management, Ownership & Governance  

• Own and manage Comfrt’s app store presence across Apple App Store and Google Play, ensuring accuracy, quality, and brand consistency
• Maintain app store listings, metadata updates, localization needs, and compliance with platform guidelines and best practices
• Manage ASO tools, dashboards, and reporting to ensure consistent performance tracking and insights sharing
• Monitor app store algorithm updates, policy changes, and industry trends to proactively adjust strategy
• Support app release processes by coordinating store submissions, approvals, and updates in collaboration with tech teams
• Ensure app store content reflects current product functionality, messaging, and value proposition
• Establish documentation, workflows, and best practices for ASO execution and long-term scalability

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of experience in Ecommerce, D2C & multi-channel growth 
• Understanding of Shopify, Apps, A/B Testing & CRO 
• Strong writing and editing skills with excellent attention to detail
• Proactive mindset with ability to work ahead of schedule

Desired Skills & Attributes

• Proven track record of managing day-to-day ASO strategy, tech stack & roadmap 
• Proven track record of designing and executing successful A/B and multi-variant tests, leading to measurable increases in conversion rates
• Experience with ASO tools & platforms like Fuego, AppBrew & Tapcart
• A deep understanding of channel analytics with the ability to interpret data and uncover actionable insights
• Knowledge of industry trends, best practices, AI & emerging technologies
• Strong project management and organizational skills
• Ability to work in a fast-paced environment and manage multiple priorities
• Strong problem-solving abilities and initiative
• Team player mentality with excellent communication skills
• Team leadership mentality and initiative to take ownership

Platform Experience

• Fuego, AppsFlyer, GA4, Shopify, Figma, CRO, A/B Testing
• Rebuy, Gorgias, Tolstoy, Algolia, Passport, Okendo, Loop, Wonderment
• Looker, GA4, Mixpanel, Intelligems, Heatmaps 
• Slack, ClickUp, Asana

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! 
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.