Assistant Planner, Media

About Mile Marker:

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com.

About the role

The Assistant Media Planner will support media leadership in the Mile Marker pod structure to assist in planning, managing, and tracking multi-channel media for our clients. We are looking for an individual who is proficient in planning and analyzing media campaign performance and can provide strategic, insightful campaign optimizations. The ideal candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and have a baseline understanding of optimization through A/B testing. An understanding of digital platforms as well as traditional media will support their success. This is a remote/hybrid role with Mile Marker headquartered in New York City. This is a remote/hybrid role with Mile Marker headquartered in New York City.

What you'll do

• Plan, negotiate, and execute digital media plans. 
• Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.
• Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors.
• Develop and manage media plans; negotiate and purchase media
• Manage the day-to-day implementation and optimization of campaign activities with support from media leadership
• Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency
• Interact daily and maintain rapport with media publishers
• Analyze research data and media/marketing information; issue and report information to clients
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

Qualifications

• 1-2 years media planning/buying, preferably at an agency 
• Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print
• Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
• Bachelor degree in related field or equivalent work experience
• Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus
• Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Experience analyzing data and market research
• Preferred working knowledge of first / third party platforms: Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
• Working knowledge of DTC, OTC and CPG verticals a plus
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail