Assistant, Programmatic

Company Overview 

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible.   Programmatic media planning and activation goes to the heart of Horizon’s investment focus. 

Job Description 

The Assistant, Programmatic role seeks an enthusiastic, analytical, and detail-oriented individual eager to learn digital advertising skills for a career in Media. This role supports planning, buying, and analyzing programmatic media campaigns across digital platforms, providing a strong foundation for becoming a modern marketer. 

Main Duties and Responsibilities 

60% Trafficking and Reporting 

• Programmatic Media Planning and Buying: Support the planning and execution of programmatic media strategies across a portfolio of clients, and across all digitally connected channels and formats 

• Technical Support: Provide tactical and technical support, including pixel creation, tag upload, tag QA, creative assignment, pacing tracker management, budget actualization and dissemination, file maintenance, and notetaking 

• Performance Monitoring: Create performance reports and budget-pacing documents and assure the quality of new campaigns before and after launch. 

• Client Service and Account Management: Support the relationship management with clients via facilitating client billing accuracy and assisting on all coordination matters in the name of account service on programmatic campaigns. 

40% Learning and Development 

• Capabilities Development and Learning: Participate in Horizon Media’s Programmatic Bootcamp and other training sessions.  

• Attend and participate in weekly status meetings, capturing and distributing meeting recap notes to internal team members.  

• Learn key programmatic fundamentals and develop knowledge of tools, processes, and systems. 

• Collaboration and Innovation: Collaborate with team members all throughout your team and the agency on translating strategic considerations into tactical plans, optimization options, product ideas, and technology solutions to manage and troubleshoot campaigns. 

Supervisory Responsibilities 

• N/A 

Knowledge and Skills Required 

• Demonstrated interest in programmatic media 

• Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo. 

• Strong ability with Microsoft Excel expected 

• Education in media, marketing, and communications. 

• Proven ability to build relationships and thrive in highly collaborative work environments. 

• Advanced ability to capture and recall detailed information  

• Preference to work on the disruptive side of business, with new technology. 

• Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking). 

• Knowledge of statistical concepts relevant to optimization and scientific testing in live campaign environments.  

Certificates, Licenses, and Registrations 

• None required. 

Physical Activity and Work Environment 

• None required. 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

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