Assistant Sales Development Manager

Who We Are 

At C.A. Ferolie, we pride ourselves on maintaining strong traditions of excellence, providing our valued clients with tailored sales and marketing solutions since 1947. Our teams are enthusiastic, experienced, and knowledgeable people who consistently exceed expectations. We are family-owned and operated, giving us unparalleled flexibility to invest locally in talent and development that delivers industry-leading results.  

Overview of the Role

As the Assistant Sales Development Manager, you will support the SDM (Sales Development Manager) in managing the business relationship with clients to achieve their objectives for assortment, merchandising, pricing, and promotion, leading to increased market share, volume, and profitability. You will also support the customers’ category growth goals by effectively handling assigned analytical, trade planning, promotional scheduling, and administrative tasks. You will also support, the customers’ category growth goals by effectively handling assigned analytical, trade planning, promotional scheduling and administrative tasks.  The Assistant Sales Development Manager will be working with and coached by an experienced and high performing staff of Sales Development Managers, across all facets of the business.

What You Will Do

• Demonstrate knowledge of the clients’ products, policies and personnel, and work with the client and the Sales Development Manager to develop realistic objectives and strategies for building its business in the category (including developing successful short - and long-term marketing plans which both conform to customer needs and achieve principal objectives).
• Effectively manage clients’ proprietary trade funds management system. Responsible for ensuring accurate and timely posting of all trade expenditures.
• Monitor spending rates by brand and customer to ensure promotional plans are within approved guardrails.
• Demonstrate knowledge of the product category and keep that knowledge current and complete by continually monitoring and analyzing market and customer trends (using syndicated data), promotional activity, consumer behaviors, and demographic trends.
• Communicate clients' priorities to the Retail Sales Organization to deliver in-store presence and business objectives.
• Work with the Customer Service Team to ensure the clients’ order procedures are followed and resolve trade deductions and credit issues.
• Maintain appropriate records and review performance against objectives.
• Participate in creating and delivering professional, effective presentations to clients and customers.
• Is a "team player"; honest and forthright with all parties; works well with peers; trains and develops subordinates; adheres to the Code of Business Conduct.
• Work with Grocery Customers in the Upstate NY area such as Tops, Wegmans and Price Chopper
• Work with CPG companies such as Hormel, Turkey Hill, Del Monte, Mars, SC Johnson, Arizona Iced Tea, B&G Foods

Perks:

• Paid Holidays
• Medical/Dental/Vision/VTL
• Flexible Spending Account
• Company-paid Life/AD&D Insurance
• 401k match
• Generous PTO
• Hybrid Work Schedule (remote and office)

Requirements:

• Associate or Bachelor’s degree or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and associates. Adapting to the various forms of communication: verbal, non-verbal, written, visual, mass, group, and individual.
• Must know basic arithmetic operations such as addition, subtraction, division, and multiplication to accurately calculate budgets, net sales, margins, promotional percentages, discounts, and commissions. Ability to calculate figures and apply concepts to sales velocity ratios, days of supply, pallet configurations, and sales forecasting. And proportions to practical situations.
• Possess critical thinking skills such as analysis, evaluation, synthesis, abstract thinking, creative thinking, information processing, and problem-solving—the ability to prioritize workload and set goals.
• Have a working knowledge of Microsoft Office Suite, including but not limited to Outlook, Word, Excel, and PowerPoint.