Associate, Affiliate

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary purpose: kate spade new york is looking for a Media Associate to manage the Affiliate channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative, and PR/Influencer teams) and external teams (marketing agencies, vendors, partners).
The successful individual will leverage their proficiency in marketing to...
• Strategy Execution: support Sr. Manager, Demand Capture (performance) in designing and executing Affiliate initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition, including quarterly and monthly placement planning and daily and weekly pulse-up optimization
• Management & Quality Control: monitor Affiliate performance across all verticals and key publishers, perform daily QA, monitor budgets & placement execution, and provide pulse-up optimization recommendation
• Trafficking: Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents, promo calendars and create monthly content deck, assuring all promo creatives are accounted for and executed properly for all publishers and scheduled placements
• Reporting: provide weekly, monthly and quarterly recap of channel performance and key learnings
• Communication: support communication between Affiliate publishers and agencies to understand industry trend, current challenges and upcoming opportunities
• Accruals & Invoices: support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes - with the ability to reconcile any variances between budgets and invoices
• Cross-functional collaboration: collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies and key publishers to proactively keep ahead of timelines, deliverables, and communications
The ideal candidate will possess...
• Bachelors degree and 2+ years of specialized experience and expertise within Affiliate, ideally with a recognized brand in retail/fashion or at an agency. An equivalent combination of work experience and education will be considered.
• Proficient in affiliate networks
• Experience in influencer partnerships is preferred
• Strong negotiation and relationship management skills with publishers and creators
• Ability to understand all key marketing metrics and Affiliate verticals performance
• Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
• Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.
• Ability to convey and connect both technical concepts and business context.
• Comfortable working with ambiguity and a bias for action.
• Strong verbal and written communication skills.
• Excellent organizational skills are a must.
Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Kate Spade at www.katespade.com .
Work Setup: HYBRID
BASE PAY RANGE $68,000.00 TO $85,000.00 *Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations.
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits .
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