Associate Brand Manager (Contract)

ABOUT BARK 

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences. 
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM 

At BARK, the Brand Marketing team is behind pretty much everything you see, squeak, sniff, or scroll. We dream up the look, feel, and voice of the brand, lead the charge on new product ideas and category shake-ups, and bring it all to life across every channel - from retail shelves to Instagram feeds. We also run PR and organic social, making sure the world hears (and howls for) what we're up to. In short: we turn big ideas into dog-happy realities and make sure BARK shows up with heart, humor, and a tail wag everywhere we go.

WHO WE’RE SNIFFING FOR 

We’re sniffing for a creative, results-driven marketer with a passion for brand storytelling and data-backed decisions. You love collaborating across teams, juggling multiple priorities, and turning insights into meaningful campaigns that get tails thumping. You take initiative, but you’re humble, curious, and always looking for ways to make things better—for dogs and their humans. You’ll thrive in our fast-paced, ever-evolving pack if you're obsessed with good ideas, inspired by measurable impact, and, of course, if you must love dogs.

KEY DUTIES 

• Help execute brand campaigns across CTV, OOH, digital video, print, and experiential media channels
• Coordinate with internal teams and external agencies to track asset needs, timelines, and approvals
• Manage day-to-day logistics and support campaign planning and execution

• Own key brand tracking tools including NPS, brand lift studies, and third-party brand performance reporting
• Partner with analytics to distill insights and track effectiveness of brand investments
• Maintain monthly brand performance scorecards and contribute to learning agendas

• Own and update the Integrated Marketing Calendar and help lead weekly team communication of updates
• Assist in building and organizing media and campaign planning decks
• Collaborate cross-functionally with Creative, Media, PR, and Product to ensure alignment across all brand touchpoints

EXPERIENCE 

• 2-4 years of experience in brand marketing, media, or integrated campaign work (in-house or agency)
• Experience working on CPG, DTC, or digitally native brands a plus!
• Familiarity with brand health metrics or working with partners like Nielsen, Ipsos, or Morning Consult a plus!

SKILLS & QUALIFICATIONS 

• .Comfort with marketing analytics tools (Looker, Google Analytics, Sprout Social, etc.) and brand measurement methodologies (Lift studies, NPS, etc.)
• Exceptionally organized with strong communication skills and a proactive mindset
• Passion for storytelling, brand-building, and - most importantly - dogs

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence and is committed to driving advancements in this field. We are seeking individuals who share this passion and are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued and openness to learning is a requirement.

This position is a 3 month temporary position. It is located on-site at our office in New York City. 

COMPENSATION

• The hourly rate for this position is $45-$55/hr

**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.