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Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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Burson is looking for an ACD, Copy who is a creative storyteller passionate about how ideas move through culture and earn attention. We are looking for someone experienced working with pharma and healthcare clients, with the ability to translate complex topics into compelling narratives for both HCP and DTC audiences who thrives in an integrated PR environment. Ideal candidates will be nimble, collaborative, and energized by multi‑format creative work. We are looking for a writer who is fluent in short‑form social copy, pitch decks, and persuasive video scripts and a supportive leader who enjoys mentoring and developing junior creatives, helping them elevate both craft and thinking. You should be a collaborative, positive team player who can jump in wherever needed and a culturally aware thinker with a finger on the pulse of trends, conversation, and the evolving media and healthcare landscape. It's a bonus if you appreciate humor and help keep teams inspired.
What you'll do:- Serve as the day‑to‑day creative across integrated health PR programs.
- Develop breakthrough, earned-ready ideas in a heavily regulated space across earned, digital and paid.
- Oversee copy development across social content, scripts, thought leadership, brand storytelling, and pitch decks.
- Act as a mentor and coach to junior and mid‑level creatives, offering guidance, feedback, and opportunities that help them grow.
- Support and lead production across social, video and earned activations.
- Build strong client partnerships, identifying ways to extend ideas, pitch new opportunities, and drive proactive creativity.
- Oversee multiple projects often across different brands and therapeutic areas.
- 5–7 years of creative experience, including 3–5 years in a mentorship, supervisory or team leadership role.
- A proven ability to generate strategic, earned-first ideas that break through in culture.
- Strong writing skills across social content, pitch decks, scripts, PR activations, campaign platforms, and long‑form storytelling.
- Experience concepting and delivering short‑ and long‑form video content.
- Demonstrated experience working with pharma/healthcare clients, including navigating MLR processes and shaping work for both HCP and DTC audiences.
- Strong collaboration skills across Account, Strategy, Social, Influencer, Digital, Production, and Corporate/Issues teams.
- Confident and persuasive presentation skills with the ability to guide nuanced client discussions.
- A portfolio showcasing conceptual thinking, integrated creative work, and samples of social copy, pitch decks, video storytelling, and healthcare/pharma content.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Burson New York, New York, USA Office
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