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WHO IS HUDSON ROUGE?
Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,
THE OPPORTUNITY
Associate Account Director– Brand
The Associate Account Director is responsible for overall agency services on accounts and for the supervision, growth and development of client engagement team personnel, which includes providing training, motivation and performance evaluations. Training should focus on enhancing capabilities and skills in the following areas: Marketing Excellence, Ownership, Intelligence, and Innovation (as appropriate for each level.)
Externally, the Associate Account Director is responsible for developing and maintaining a close relationship with senior-level client contacts, establishing Hudson Rouge as leaders on the business, helping to achieve clients’ marketing objectives, and managing income results for the agency.
Associate Account Directors must be energetic and active proponents of all client partnerships within the agency and participate in and lead any external cross-functional teams. Leadership is rooted in strategic partnership with a focus on absolute understanding of the client’s business (objectives, risks and strategies). They are the core contact for all partner relationships and day-to-day client activities and must be able to articulate the vision and value of all agency attributes and points of differentiation. They are responsible for the core growth and development of the account team, including goal-setting performance evaluations. Financial responsibilities include monthly billing, forecasting and updating clients on monthly billing and expenses. This candidate must be prepared for a fast-paced environment and must be comfortable making decisions.
RESPONSIBILITES
- Collaboratively responsible for development of long-term account success and growth by participating in Client Engagement Plan development and execution. Gains and maintains expert knowledge of client’s business, industry and competition.
- Drives execution and measurement of final plan, ensuring proactive thought leadership.
- Supervises all work, providing oversight and guidance.
- Builds and maintains client relationships, both with day-to-day clients and more senior level contacts.
- Participates in key client meetings: Presentations of Hudson Rouge work; Client briefings; Strategy sessions; Agency Day meetings; Cross-agency partner meetings.
- Builds and maintains agency partnership relationships.
- Supervises and develops direct reports.
- Financial management responsibilities include monthly projections and billing, monthly budget review with clients.
- Regularly meets with and informs Group Account Director on status of business, including escalation points as needed.
REQUIRED SKILLS
- Comfortable working in and leading integrated agency relationships.
- Able to lead strategic efforts across multi-channel engagements.
- Able to develop and disseminate strategic direction across internal cross-functional teams.
- Aggressive approach to client management as well as overall team and account growth.
- Able to handle multiple projects at once.
- Detail-oriented, a strong communicator and effective presenter.
- A team player with strong interpersonal and organizational skills.
- Familiarity with all facets of interactive campaign and macro strategy development.
REQUIRED EXPERIENCE
- Bachelor’s degree or equivalent in related field.
- Five to eight years of experience, which may include large-agency interactive or senior client- side marketing experience focusing on strategy, innovation and an entrepreneurial approach to building brands.
- Experience with digital marketing focusing on site, display, search, emerging media or overall digital ecosystem development.
Based in our NY office
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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Hudson Rouge New York, New York, USA Office
New York, NY, United States, 10010
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