Associate Director, Creative

Join TUSHY on our #1 mission to change the way you go #2

Why TUSHY:
We’re cleaning butts and elevating the bathroom experience for all Real Pooping Humans. If you’re looking to join a team of taboo-breaking, passionate innovators and creatives working to revolutionize bathroom habits for a healthier, cleaner and more sustainable future, TUSHY is the place for you!

Poo-sition Overview:

TUSHY is looking for an experienced creative to lead a small but mighty team of designers and help shape the company’s brand vision, visual identity, and customer experience across web, campaign, and product. You thrive in a creative and customer-obsessed workplace and bring an exceptional eye for visual storytelling, concept development, and UX-focused design. You’re as excited by refining a product page as you are crafting a viral ad campaign—and you’re ready to elevate and evolve a beloved cult brand as we scale.

This is a highly hands-on role at a pivotal moment for the brand. You’ll often be building the plane while flying it by balancing long-term creative strategy with fast, scrappy execution. If you’re energized by ambiguity, limited budgets, and the challenge of bringing cross-functional partners together around a clear creative point of view, you’ll thrive here.
You’re comfortable planning and directing shoots without a large production safety net, designing systems while they’re still taking shape, and making thoughtful tradeoffs to keep work moving forward, without waiting for everything to be perfect.

You’ll be a key creative thought partner to our Chief Creative Officer and Brand Marketing lead, ensuring all creative work ladders up to our business goals and brand strategy.

This position is currently hybrid, with the expectation to be present at least 3 days a week in our Dumbo, Brooklyn (NY) office.

What You’ll Doo:

• Champion bold ideas that challenge norms—without ever sacrificing clarity, function, or brand integrity.
• Serve as a creative liaison between TUSHY’s CCO and the design team, translating high-level brand vision into actionable design strategies and day-to-day direction.
• Define and execute creative strategy across campaigns, web, email, ads, and packaging—balancing originality, usability, and business performance.
• Oversee design across TUSHY’s website (UX/UI), paid media, lifecycle marketing, social assets, and product/lifestyle shoots.
• Inspire and manage the creative team—mentoring their craft, prioritizing their workload, and helping them grow.
• Develop and refine creative processes in collaboration with the marketing team to ensure efficiency and speed to market.
• Partner with cross-functional teams (Brand, Growth, Product, CX, and Ops) to ensure visual consistency and effectiveness across all consumer touchpoints.
• Continuously monitor design trends, tools, and cultural movements to push the brand forward and keep our work fresh and relevant.
• Partner with copywriters to concept and execute cohesive, insight-driven campaigns that marry compelling storytelling with smart design.
• Collaborate with creative producers to plan, execute, and deliver high-quality photo and video shoots—ensuring visual direction, shot lists, and brand standards are aligned.
• Manage and guide external creative partners (freelancers, agencies, illustrators, motion designers) to maintain consistency and quality across all deliverables.

Qualifications:

• 7+ years of design experience, including 3+ years leading a design or creative team at a consumer lifestyle brand and ideally 3+ years at a top creative agency.
• Deep understanding of ecommerce UX/UI, digital storytelling, and performance marketing creative.
• Proven track record of developing brand systems and creative campaigns that drive growth and build brand love.
• Mastery of design software and tools (Figma, Adobe Creative Suite, etc.).
• Excellent communication and collaboration skills—you can clearly present your thinking to stakeholders and listen well in return.
• A thoughtful people leader with a collaborative spirit, clear expectations, and high standards for both output and team culture.
• Comfortable operating in an environment with evolving priorities, rapid launches, and bold bets.
• Passion for poop jokes is encouraged but not required (okay, actually—required).

Who You Are:

• Strategic & systems-minded: You think beyond pixels and ensure every design choice ladders up to our business goals and brand principles.
• Conceptually brave: You’re not afraid to push creative boundaries and craft work that earns attention.
• Directionally strong: You bring clear taste and POV, and know when to lead through art direction, feedback, and decision-making rather than hands-on execution alone.
• Craft-obsessed: You sweat the details and bring polish to every touchpoint, from microinteractions to macro campaigns.
• Motivational leader: You elevate your team by coaching, challenging, and championing their ideas.
• Collaborative to the core: You love being in the trenches with cross-functional partners and know great work is a team sport.
• Calm under pressure: You bring clarity and levity even when deadlines are tight or direction shifts.
• Inspired by culture: You stay ahead of trends and understand what makes creative resonate online and IRL.
• Emotionally intelligent: You bring empathy and a sense of humor to the way you work, give feedback, and lead.

Benefits:

• 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
• Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
• 401K program with 4 % employer match after waiting period
• Health Saving Account & Flexible Savings Account contribution options
• 15 Paid time off (PTO) to start increasing to 21 days based on tenure
• “Summer Fridays” (3 pm end) from Memorial Day through Labor Day
• 10 Company Paid Holidays, holiday break at the end of the year and more
• $500 Annual Personal Development Stipend
• NYC Commuter benefits
• Annual charitable donation matching program
• Free NYC Citibike
• Full suite of TUSHY products for your home, including subscriptions to super-sustainable and soft bamboo TP and toilet-brush pads plus 5 TUSHY bidets per year to gift to friends and family!

Our Values:

• Be You, Boo: You offer a unique and valuable perspective.
• Be Menschy: A mensch does the right thing, and is someone to emulate.
• Think Hole-istically: See the hole ass picture.
• Own Your Sh*t: Be mindful and behindful; your actions affect the entire team.
• Push Bun-daries: Always be iterating, innovating and ideating.

At TUSHY, we believe in leveraging our hiring process as a way to support transparency. The annual base salary for this poo-sition is $110,000 - $140,000 USD. We note that salary information as a general guideline only, as actual compensation may vary based on factors such as scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. 

Don't meet all of the requirements? That's okay! Feel free to submit your resume/portfolio and our team will be in touch if there's a match. 

TUSHY is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. TUSHY is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.